Elena Ikonomovska

Media

Let’s know each other more.

What drives me

The mission

What drives me is fixing the gap between what health data can tell us and how it is actually used. Too much of medicine still relies on population averages and late intervention. I’m motivated by building AI systems that respect biological complexity, adapt over time, and help women make sense of their health earlier, and more precisely.

Experience

Practice

Stripe

Lead Product Designer

Designed and optimized mobile-first experiences for Stripe platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2023 - Present

Tesla

Lead Product Designer

Led the design of web and mobile experiences for core products, focusing on usability, accessibility, and conversion optimization. Collaborated with engineers and researchers to refine user flows and enhance product adoption.

2022 - 2023

Apple

Product Designer

Designed and optimized mobile-first experiences for Apple platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2017 - 2022

Media & Podcast Mentions

How AI Meets Women's Health

The DNA of Things Podcast

How AI Could Be a Complementary Tool in Healthcare

TEDxKULeuvenBrussels

Interacting with Machine Learning, Here is Why You Should Care

Medium

Interacting with Machine Learning, Here is Why You Should Care

LinkedIn Pulse

Story Behind

A little bit more about me

Thomas Hoverton is a seasoned product designer with a career spanning some of the world’s most innovative companies, including Apple, Tesla, and Stripe. Throughout his journey, he has shaped intuitive digital experiences across web and mobile platforms, blending aesthetics with functionality to create products that people love. Fascinated by the potential of Framer and its ability to bridge design and development seamlessly, Thomas made the leap into freelancing to help founders build high-performing, visually compelling websites and apps.


His path to design was anything but conventional. Growing up immersed in sci-fi and fantasy, he found early inspiration in Star Wars, particularly Qui-Gon Jinn’s words: “Your focus determines your reality.” This philosophy shaped his approach to design—seeing every project as an opportunity to refine, iterate, and craft something truly impactful. His experience at Apple honed his attention to detail, Tesla fueled his passion for innovation, and Stripe deepened his understanding of seamless digital experiences. Now, as a freelance designer, he brings that expertise to ambitious founders looking to elevate their products.

Beyond design, Thomas is a lifelong learner and creator. He finds inspiration in everything—from the intricate engineering of LEGO sets to the world-building of fantasy novels. Whether sketching new interface ideas or analyzing usability patterns, he believes that great design comes from unexpected places. By blending creativity, technical skill, and an iterative mindset, he helps businesses turn their visions into reality—one intentional design decision at a time.


Elena Ikonomovska

Media

Let’s know each other more.

What drives me

The mission

What drives me is fixing the gap between what health data can tell us and how it is actually used. Too much of medicine still relies on population averages and late intervention. I’m motivated by building AI systems that respect biological complexity, adapt over time, and help women make sense of their health earlier, and more precisely.

Experience

Practice

Stripe

Lead Product Designer

Designed and optimized mobile-first experiences for Stripe platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2023 - Present

Tesla

Lead Product Designer

Led the design of web and mobile experiences for core products, focusing on usability, accessibility, and conversion optimization. Collaborated with engineers and researchers to refine user flows and enhance product adoption.

2022 - 2023

Apple

Product Designer

Designed and optimized mobile-first experiences for Apple platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2017 - 2022

Media & Podcast Mentions

How AI Meets Women's Health

The DNA of Things Podcast

How AI Could Be a Complementary Tool in Healthcare

TEDxKULeuvenBrussels

Interacting with Machine Learning, Here is Why You Should Care

Medium

Interacting with Machine Learning, Here is Why You Should Care

LinkedIn Pulse

Story Behind

A little bit more about me

Thomas Hoverton is a seasoned product designer with a career spanning some of the world’s most innovative companies, including Apple, Tesla, and Stripe. Throughout his journey, he has shaped intuitive digital experiences across web and mobile platforms, blending aesthetics with functionality to create products that people love. Fascinated by the potential of Framer and its ability to bridge design and development seamlessly, Thomas made the leap into freelancing to help founders build high-performing, visually compelling websites and apps.


His path to design was anything but conventional. Growing up immersed in sci-fi and fantasy, he found early inspiration in Star Wars, particularly Qui-Gon Jinn’s words: “Your focus determines your reality.” This philosophy shaped his approach to design—seeing every project as an opportunity to refine, iterate, and craft something truly impactful. His experience at Apple honed his attention to detail, Tesla fueled his passion for innovation, and Stripe deepened his understanding of seamless digital experiences. Now, as a freelance designer, he brings that expertise to ambitious founders looking to elevate their products.

Beyond design, Thomas is a lifelong learner and creator. He finds inspiration in everything—from the intricate engineering of LEGO sets to the world-building of fantasy novels. Whether sketching new interface ideas or analyzing usability patterns, he believes that great design comes from unexpected places. By blending creativity, technical skill, and an iterative mindset, he helps businesses turn their visions into reality—one intentional design decision at a time.


Elena Ikonomovska

Media

Let’s know each other more.

What drives me

The mission

What drives me is fixing the gap between what health data can tell us and how it is actually used. Too much of medicine still relies on population averages and late intervention. I’m motivated by building AI systems that respect biological complexity, adapt over time, and help women make sense of their health earlier, and more precisely.

Experience

Practice

Stripe

Lead Product Designer

Designed and optimized mobile-first experiences for Stripe platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2023 - Present

Tesla

Lead Product Designer

Led the design of web and mobile experiences for core products, focusing on usability, accessibility, and conversion optimization. Collaborated with engineers and researchers to refine user flows and enhance product adoption.

2022 - 2023

Apple

Product Designer

Designed and optimized mobile-first experiences for Apple platforms, driving engagement through intuitive interfaces and user-centered interactions. Spearheaded A/B testing initiatives to improve retention and monetization.

2017 - 2022

Media & Podcast Mentions

How AI Meets Women's Health

The DNA of Things Podcast

How AI Could Be a Complementary Tool in Healthcare

TEDxKULeuvenBrussels

Interacting with Machine Learning, Here is Why You Should Care

Medium

Interacting with Machine Learning, Here is Why You Should Care

LinkedIn Pulse

Story Behind

A little bit more about me

Thomas Hoverton is a seasoned product designer with a career spanning some of the world’s most innovative companies, including Apple, Tesla, and Stripe. Throughout his journey, he has shaped intuitive digital experiences across web and mobile platforms, blending aesthetics with functionality to create products that people love. Fascinated by the potential of Framer and its ability to bridge design and development seamlessly, Thomas made the leap into freelancing to help founders build high-performing, visually compelling websites and apps.


His path to design was anything but conventional. Growing up immersed in sci-fi and fantasy, he found early inspiration in Star Wars, particularly Qui-Gon Jinn’s words: “Your focus determines your reality.” This philosophy shaped his approach to design—seeing every project as an opportunity to refine, iterate, and craft something truly impactful. His experience at Apple honed his attention to detail, Tesla fueled his passion for innovation, and Stripe deepened his understanding of seamless digital experiences. Now, as a freelance designer, he brings that expertise to ambitious founders looking to elevate their products.

Beyond design, Thomas is a lifelong learner and creator. He finds inspiration in everything—from the intricate engineering of LEGO sets to the world-building of fantasy novels. Whether sketching new interface ideas or analyzing usability patterns, he believes that great design comes from unexpected places. By blending creativity, technical skill, and an iterative mindset, he helps businesses turn their visions into reality—one intentional design decision at a time.

Elena

I'm a serial founder, AI expert, TEDx speaker, and innovator with nearly two decades of experience applying AI for social good. As a fierce advocate for women’s health, I’m driven to push the boundaries of what’s possible in female enhancement and longevity.


© 2026 Elena Ikonomovska

Elena

I'm a serial founder, AI expert, TEDx speaker, and innovator with nearly two decades of experience applying AI for social good. As a fierce advocate for women’s health, I’m driven to push the boundaries of what’s possible in female enhancement and longevity.


© 2026 Elena Ikonomovska

Elena

I'm a serial founder, AI expert, TEDx speaker, and innovator with nearly two decades of experience applying AI for social good. As a fierce advocate for women’s health, I’m driven to push the boundaries of what’s possible in female enhancement and longevity.


© 2026 Elena Ikonomovska